For The Moor carpet collection, the All The Way to Paris studio was inspired by the natural environment of its native Scandinavia. Studio founders Tanja Vibe and Petra Olsson Gendt were struck by the beauty and purity of the colours of the countryside, which changes with the seasons. Produced by &Tradition, The Moor collection includes several shapes and sizes in a variety of warm colours. The choice of plain colours rather than patterns helps connect the various elements of a room, creating a sense of nearness. The traditional hand-weaving technique used is expressed in a new way, adding density to the carpets.
And Tradition is a Danish brand founded in 2010 by Martin Kornbek Hansen. The brand offers furniture, lighting, and accessories from the 1930s to the present day. And Tradition designs practical pieces for everyday use.
And Tradition adapts this heritage to contemporary design, redefining and reinventing materials and shapes, while respecting nature, which provides the essential raw materials. The company does not hesitate to reissue classics, such as the lighting designs of Verner Panton, including the collection of Flowerpot Table Lamps and Flowerpot Pendants.