Saint-Germain

This 55m² space was designed differently from a traditional SILVERA showroom. The operation of this atypical space was the subject of a different approach in collaboration with architect Frédéric Turpin, from the Facto agency: “The visibility from Boulevard Saint-Germain meant that this space had to be more than just a showroom, it had to be an event showcase, a signal, a call, a permanent communication in volume”.

Conceived as a showcase for events, the showroom will be programmed in such a way as to enable partner brands to showcase their worlds in the heart of the Saint-Germain district. The showroom will feature 3 to 4 exhibitions a year. We inaugurated this new space with the Italian brand Gallotti&Radice. Then you could discover the world of BAXTER and the new “Minotti 2020 Collection” at Paris Design Week, followed by the Living-Divani collection until early July.

On the occasion of his fifteenth anniversary, interior designer Laurent Maugoust inaugurated his eponymous publishing house in collaboration with Cécile Chénais - Artistic Director -. The first pieces were on display at the Silvera Saint-Germain showroom from July 8 to 20, 2021. At Paris Design Week 2021, Minotti exhibited its new products exclusively in Paris, in parallel with the Milan Furniture Fair. 

In conjunction with the March 2022 Maison & Objet show, Gallotti&Radice presented a preview of its new collection. An exhaustive design, where the ability to process crystal in the traditional way is combined with the search for innovative artisanal finishes and the exploration of new techniques applied to different materials.

After Arne Jacobsen's Room 606 with FRITZ HANSEN, you were treated to a preview of EDRA 2022's new products!

Then Silvera St Germain presented Tacchini, a modular living and dining space with timeless design : Life and Other Stories, featuring the Victoria sofa, a modular system designed by David/ Nicolas.

And in January 2023, for Maison et Objet in the City, the Silvera St Germain showroom was transformed into a “Jungle” space, with previews of Baxter's new Outdoor collection.

At Paris Design Week 2023, the Silvera ST GERMAIN showroom presented the iconic GUBI collection of furniture and lighting in its constantly evolving design universe - as well as the long list of legendary 20th century and avant-garde designers with whom the brand has collaborated.

This autumn, to coincide with Paris Design Week 2024, the Silvera St Germain showroom has been completely refurbished to celebrate and present the RUDE ARTS TOUR.

British designer Faye Toogood's latest period of intense creativity and experimentation is presented in a seductive showcase. Two distinct collections have been designed for Tacchini and cc-tapis. Come and explore Toogood's suggestive irregular shapes, where furniture and rugs are sculptural and soft, inviting you to curl up!

SILVERA ST GERMAIN gives way to a new, surprising atmosphere at every show.