To celebrate the fiftieth anniversary of the
UP series created by
Gaetano Pesce in 1969, the iconic
UP 50 armchair is dressed in a new design: a beige and petrol green striped fabric, directly inspired by the original color palette. The
Up series, awarded the prestigious Compasso d’Oro ADI – Product Career Award in 2022, is now one of the most powerful symbols of contemporary Italian design. Designed as a refuge with generous and anthropomorphic shapes, the UP 50 armchair is accompanied by a spherical pouf attached to its base — a strong metaphor for the female condition, often interpreted as a woman chained to a "ball and chain." Combining aesthetics, comfort, and a social message, the
UP 50 has over time become a true
design icon. It has even been nicknamed several times "Big Mama" or "Blow Up." On the occasion of this anniversary,
B&B Italia is expanding the collection with new color variations, including this special edition that honors the visionary spirit of 1969.