High Tray is the result of Jasper Morrison's further development of an idea that began with the Rotary Tray: a contemporary twist on the classic style. High Tray, produced by Vitra, fits naturally into any style of interior and is suitable for a wide variety of uses. In the kitchen, dining room, hallway or office, High Tray will give you a decorative and stylish way to get organised.
Born in London in 1959, Jasper Morrison studied at the Royal College of Art in London and continued his studies at the Berlin School of Fine Arts. In 1986, Jasper Morrison set up his own design studio in London. He attracted attention with the clear concepts of his installations "Reuters News Center" at documenta 8 in Kassel and "Some new items for the home" at the DAAD gallery in Berlin, which presented objects with highly refined lines in reaction to the formal exuberance of postmodernism. He became the pioneer of the "New Simplicity": a concept translated into a design imbued with simplicity and seriousness. His furniture creations include lamps, interior accessories and textiles, as well as a tramway for the city of Hanover and a bus stop for the Vitra site. Jasper Morrison adopts a rationalist approach to manufacturing processes and advocates an aesthetic devoid of superfluous details. This 'super normal' design has won over many manufacturers (Canon, Sony) and design brands such as Alessi, Flos (the Glo-Ball lamp), Cappellini (the surprising Thinking Man's Chair), SCP and Vitra, which gives a prominent place to its pieces in the Vitra Home range, including the Cork stools in natural cork.
2.
VITRA
Vitra was founded in 1950 by Willi Fehlbaum and Erika Fehlbaum. The design furniture company Vitra is based near Basel, Switzerland. Starting in 1981, the design brand Vitra grew and opened many subsidiaries worldwide. The founders had spotted Eames Lounge Chairs by Charles and Ray Eames during a trip to New York, USA. They were immediately captivated and therefore requested a license to produce these pieces of furniture in Europe. In 1956, Vitra acquired this license, which became one of the keys to the brand's success.